Patience: A Word To Online Marketing Clients

If you want to get a the quick sale, then tell a potential client they will get fast results, within 2 weeks to a month. It's always possible through black hat techniques to get clients quickly to the top. The traffic will come, and there will be an improvement in the rankings, but once the search engines discover whats happening, the website will be devalued, and it will lose ranking within a month or two after reaching its peak. Clients need to understand that they will rarely see fast results if they want continuously good rankings. It usually takes a good 3 to 6 months before results begin to surface. The most difficult part of the online marketing process is the beginning when all the client can see is money leaving and very little to show for it. Online marketing is a results-driven business. If you can't get the results, you won't maintain the business, and many clients don't want to wait for results past one month to see something, especially in this economy.

Another interesting trend is that when a business starts to struggle, the first expense business owners cut is marketing. Marketing is the source of their business, why would they cut that? The reason is because its an unforeseen source, they are not sold on the idea that marketing will bring them more business if they cannot see it happening all the time. Naturally, marketing does not work this way, its sporadic at best in a slower economy.

• Be patient and get involved with the marketing company you have hired. Find out what's happening every month and educate yourself on online marketing so you know exactly what's happening behind the scenes. There are many free tips online to tell you how search engine optimization works and teaches you what to expect.